From American Express’s OPEN Forum:
“Video gives you the opportunity to interact with your customers by allowing them to get to know you and your business, and feel comfortable with you. This is especially important for small, local businesses. Forrester Research Group says “video is 53 times more likely than text pages to appear on the first page of a search engine.” Read: video drives search results. On the OurTown website, articles that include a photo array or a video are more easily searched on the Web and receive three times as many clicks as articles without these features.
Adding video to e-mail marketing boosts customers’ interaction—such as opening the email or clicking on any of the content—by as much as 200 percent to 300 percent, says Marc Fleishhacker, managing director at WPP’s Ogilvy Consulting.”
I will note this article suggests you can do your own video for $50 or less. But you run a risk of looking stiff, struggling to look knowledgeable, or looking “homemade,” which can distract your customers from your expertise and value. In addition, with all you’re doing to run your business, do you really want to add the time-consuming back end of video production? We can do the heavy lifting for you, and let you focus on showing your value to customers.
The rest of the article is here: