Are online videos frustrating at times? Here’s why

The Holy Grail of online videos is a smooth viewer experience.  But we’re STILL not there yet.

A study by a University of Massachusetts researcher found that performance by YouTube and

other streaming video providers hasn’t caught up with expectations.  People are impatient

on the Web. Yet some of the most impatient people may not realize that the delays and stuttering

may be caused by their own bandwidth. There is room for improvement all around.

“Maybe this has happened to you: You’re showing a friend some hilarious video that you found online. And right before you get to the punch line, a little loading dial pops up in the middle of the screen.

Buffering kills comedic timing, and according to a study published by University of Massachusetts professor Ramesh Sitaraman, it kills attention spans, too.”

Read more of the NPR story here.