Do you build confidence in your business with prospective customers?
You can when you feature videos as part of your online offerings. From customer testimonials to explanatory product and service videos, your website can increase customers’ interest in your business when you address their concerns in advance.
Take a look at this Louisville law firm’s YouTube channel. The staff there used video to introduce what prospective clients can expect – in terms of process, who they will encounter, and what issues they may need to address. At the same time, the channel also showcases how approachable the firm is, as well as its expertise.
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