I am a HUGE fan of the Dodge Ram “Farmer” commercial that ran during the Super Bowl last night. I thought it was the Best SuperBowl Commercial I’d ever seen. I love it for the wonderful performance by Paul Harvey, for the simple and classic still photos that illustrated it. No explosions, special effects, impossibly beautiful people, no humorous animals…Did not follow any trends at all. Instead, it was a real appreciation for some of Dodge’s target customers.
Perfect. What did you think?
Politico rounded up similar views: http://politi.co/14MizKm
Maybe you can’t afford the rights to Paul Harvey, but you certainly can afford a classic and understated approach – and a message that shows your customers you understand them!